Now, obviously, it applies with COVID-19. That’s always been sort of the overlying principle with HIV. We wanted to be able to provide gay men with as much information as possible so they can make informed decisions about their sexual health. This campaign was meant to be more of a guide than a “do’s and don’ts” list. Having worked with them in the past and understanding that this issue of COVID was dramatically impacting gay men’s sex lives-and because Hornet is predominantly a gay social network-we really wanted to zero in on how this was impacting gay men’s sex lives, and gay men’s lives in general.
